WHY YOU SHOULD WRITE A BOOK

In writing a book on a subject, you are forced to do additional research to flesh out gaps in your knowledge. Your knowledge, therefore, increases, making you an even better authority.

2. Writing a book requires you to organize your material in a logical sequence. Doing so increases clarity of presentation in all your communications.

3. A book can serve as the basis of a profitable seminar or workshop. The chapters of the book become modules of the seminar.

4. Potential clients reading your book will call you to inquire about the services you offer and will be predisposed to hire you.

5. Associations will ask you to speak at their conferences for handsome fees if you are the author of a book that interests their members.

6. Listing yourself as the author of a book is an impressive credential on your website, brochure, and other marketing materials.

7. You can give copies of your book to potential clients to familiarize them with what you do and convince them that you are an expert in your field.

8. Because of your book, you may be called upon to serve as an expert witness on your topic in court cases (at an excellent day rate).

9. Editors will ask you to contribute articles to their publications.

10. The media will want to interview you as an expert in your field. This can lead to guest appearances on radio and TV shows.

So, give it some thought. Even if your book has modest sales.